SNAP PRODUCT SUITE BREAKDOWN (For Routing + AI FAQs)

1️⃣ Snap Raise

Primary Category: Online Fundraising Platform
Audience: Schools, teams, administrators, donors

What It Does:

• Hosts online fundraisers
• Collects online donations
• Enables business sponsorships
• Allows donors to purchase custom gear as gifts for participants
• Houses Insights (admin-level oversight dashboard)

Key Identifiers in Tickets:

• “Fundraiser page”
• “Donation not processing”
• “Business sponsorship”
• “Participant share page”
• “Insights dashboard”
• “Campaign reporting”
• “Fundraising goal”
• “Why can’t I see my fundraiser?”
• “Custom gear gift during fundraiser”
• "Did my donation go through"
• "What is this charge"
• "When will I receive my funds or check"

Includes:

• Insights → Administrator-level reporting & oversight across all fundraisers

Does NOT Include:

• Year-round store management (that’s Snap Store)
• Banking or financial account management (that’s Snap Spend)
• Registration forms (that’s Snap Registration)

2️⃣ Snap Store

Primary Category: Year-Round E-Commerce Store
Audience: Teams, families, supporters

What It Does:

• Automatically built custom gear store for each fundraiser
• Stays open year-round
• Handles apparel and merchandise purchases

Key Identifiers in Tickets:

• “Order status”
• “Shipping issue”
• “Wrong size”
• “Store link”
• “Apparel order”
• “Refund for merch”
• “Tracking number”
• "Where is my order"
• "Wrong color"
• "Wrong logo"

Important Differentiator:

• Snap Raise = fundraising campaign store
• Snap Store = ongoing team gear storefront

 

3️⃣ Snap Spend

Primary Category: Fintech / Financial Management Tool
Audience: Coaches, program directors, treasurers

What It Does:

• Functions as a organization and/or team-specific bank account
• Collects player payments
• Manages spending
• Offers transparency to families & stakeholders
• Tracks transactions

Key Identifiers in Tickets:

• “Transfer funds”
• “Debit card”
• “Transaction history”
• “Reimbursement”
• “Account balance”
• “Payout timing”
• “Banking”
• “Payment collection for team fees”
• “Financial transparency”

Important Differentiator:

• This is NOT fundraising.
• This is ongoing team money management.
• This is not related to fundraiser payouts that can take place with check or direct deposit.

 

4️⃣ Snap Registration

Primary Category: Digital Registration + Forms + Payments
Audience: Schools, clubs, athletic programs

What It Does:

• Collects forms, waivers, and participant info
• Accepts registration payments
• Tracks compliance
• Syncs approved participants into rosters

Key Identifiers in Tickets:

• “Medical form”
• “Waiver”
• “Registration fee”
• “Incomplete form”
• “Parent can’t submit”
• “Roster not updating”
• “Payment during registration”

Core Function:

Collect participant information + required payments at sign-up

Does NOT Include:

• Schedule management (Schedules)
• Website management (Sites)
• Team bank account management (Spend)
• Making a donation (Raise)

 

5️⃣ Snap Sites

Primary Category: Website Builder for Schools & Programs

What It Does:

• Creates mobile-optimized team websites
• Displays team pages
• Hosts sponsor showcases
• Displays schedules
• Publishes news and updates

Key Identifiers in Tickets:

• “Update website”
• “Change homepage”
• “Add sponsor logo”
• “Team page edit”
• “Upload photo”
• “Edit content”
• “Website design”

Core Function:

Public-facing website presence for programs.

 

6️⃣ Snap Schedules

Primary Category: Schedule Automation Tool

What It Does:

• Syncs game schedules automatically (e.g., from Arbiter)
• Reflects real-time updates
• Sends optional fan notifications
• Allows mass deletion/archiving

Key Identifiers in Tickets:

• “Game time wrong”
• “Schedule not syncing”
• “Calendar update”
• “Opponent change”
• “Game missing”
• “Schedule alert”

Core Function:

Calendar accuracy + live updates.

 

7️⃣ Snap League Keeper

Category: Conference / League-Level Administration

Core Purpose

Manage athletics across multiple schools within a conference or division.

Primary Users

Conference administrators, athletic directors

Core Capabilities

1. User Management

• Add/remove conference-level users

• Assign roles (AD, Coach, Resource AD)

• Permission management

2. School & Division Setup

• Add schools to conference

• Organize sports into divisions (Varsity/JV)

• Assign schools to divisions

3. Sports & Awards Management

• Configure sports offerings

• Create/manage awards & champions

• Set sport guidelines

4. Event Scheduling & Scorekeeping

• Add or bulk import games

• Record scores

• Export schedules

• Seasonal rollover

5. Standings

• View team standings by sport/division

Ticket Keywords

• “Conference setup”

• “Division alignment”

• “Standings incorrect”

• “League awards”

• “Add school”

• “Bulk import games”

• “Season rollover”

AI Guardrail

If issue affects multiple schools or entire conference → League Keeper
If issue affects single team’s schedule only → Snap Schedules
If it’s website display of standings → Snap Sites

8️⃣ Snap FanX

Category: Custom-Branded Mobile App / Fan Engagement Platform

Core Purpose

Centralized mobile experience for athletics communication, engagement, and revenue.

Primary Users

Schools, fans, families, students

Core Capabilities

Communication Hub

• Publish schedules

• Post rosters

• Share live scores

• Multimedia posts

• Targeted push notifications

Engagement Tools

• Rewards & gamification

• Event check-ins

• Trivia & interactive campaigns

Revenue Tools

• Digital ticketing

• Merchandise sales

• Sponsor ads

• Fundraising integration with Snap Raise

Analytics

• App downloads

• Push notification engagement

• Active users

• Content interaction trends

Ticket Keywords

• “App not working”

• “Push notification”

• “Fan app”

• “Check-in points”

• “Trivia campaign”

• “Digital tickets”

• “App downloads”

• “App analytics”

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 CRITICAL CROSS-PRODUCT RELATIONSHIPS (AI MUST UNDERSTAND)

Registration → feeds → Sites & Schedules

• Approved participants auto-populate rosters.

Schedules → feeds → Sites

• Live game updates reflect on websites.

Raise → builds → Snap Store

• Fundraiser-specific store is campaign-based.
• Snap Store continues year-round after fundraiser ends.

Spend = Financial Engine

• Not tied to fundraising campaigns.
• Used for ongoing program financial management.

 

 AI ROUTING DECISION TREE (Simplified)

If ticket mentions:

Mentions…	Route To
Donation, fundraiser page, sponsorship	Snap Raise
Apparel order, shipping, size issue	Snap Store
Bank account, debit card, reimbursement	Snap Spend
Waiver, medical form, sign-up fee	Snap Registration
Website edits, homepage changes	Snap Sites
Game time, opponent, calendar	Snap Schedules
Fan notifications or app display	Snap FanX